Food-first nutrition, made simple

1
STEP 01 • YOUR START
Choose what you want to feel better about.
☀️ Vitamin D
🧈 Sat. fats
🌿 Inflammation
🍩 Blood sugar
😴 Sleep
🤍 Menopause
🍼 Postpartum
🍿 Cholesterol
Set my goals →
Have recent bloodwork? Upload it to fine-tune your plan even further, along with anything your doctor mentioned.
2
STEP 02 • YOUR INPUTS
Suggestions, always in your control.
Your choices and any optional context can shape these suggested focus areas. Toggle anything on or off.
☀️ Vitamin D
😴 Sleep
🍩 Blood sugar
Suggested from your optional bloodwork + notes
3
STEP 03 • WEEKLY RHYTHM
A plan that fits your real week.
Dietitian-reviewed meals, sequenced to cut ingredient waste.
🍓
Breakfast • Berry chia parfait
🐟
Lunch • Tuna Avocado Salad Sandwich
🍋
Dinner • Lemon Garlic Salmon
Shop via Instacart →
Made for your goals
Choose your goals, get a weekly plan, and shop every ingredient in one easy flow
IN THE APP • WEEKLY PLAN
Plan your week at a glance
Every meal, mapped to your calendar with full macros at a glance.
August 2026
M
10
T
11
W
12
T
13
F
14
S
15
S
16

Dinner • Chicken Quinoa Bowl
560 cal 50g protein
PROTEIN
FIBER
IN THE APP • GROCERY CART
Shop your week in one tap
Every ingredient bundled and ready to check out through your preferred deliver method.
Grocery cart
Everything for your week, grouped to reduce extra trips and ingredient waste.
🥬 Produce 10 items
🍗 Proteins 9 items
🥫 Pantry 15 items
🥛 Dairy 7 items
Whole Foods, Pickup
Change
Review Order →
IN THE APP • YOUR PROGRESS
Watch your progress build
Retest periodically and watch your progress over time.
Your rhythm
LDL Cholesterol
117
Last panel
105
Latest
Congratulations! Your LDL has decreased from your last blood panel.
Reminders
🗓️ Bloodwork check-in
Retest in 3 months.

Food guidance, made personal
Better food decisions should feel practical, personal, and easy to keep doing, week after week
The Platewell approach